Gamifying A Survey All You Need to Know

According to the recent study, it is found that mobile and online surveys account for 70% of quantitative research. Even though they are paramount in the industry, innovation and modernism have been lacking. Enhancing survey design in new and modern ways will boost the experience for respondents, and enhance the results for researchers. Survey gamification is one pioneering solution to enhance the respondent experience, as well as boosts, survey participation rates. Add a simple digital game like a virtual spinning wheel and see for yourself.

If you’re curious to know when to gamify a survey, what does actually mean and how it can benefit you, you’ve landed in the right place. So, let’s explore –

What Does Gamifying a Survey Mean?

Gamification is the technique of using game mechanics or strategies to survey design in order to boost more active participation or engagement and retain the user. For surveys, it could be used with –

• Leader boards
• Levels or badges based on the achievements
• A progress bar to demonstrate how close respondent is to competition
• Respondent challenges
• Survey currency
• Rewards – generally known with a term called survey incentive

A better survey experience with appealing simple digital games can eradicate some of the probable loads for respondents. There are extra benefits like interacting with other community members and the achievement of completing a challenge.

In fact, recent research reveals the strong positive impact of gamification on the completion of the survey. Respondents spent 20% more time on questions that are gamified that they spent on standard questions, indicating they are providing more considerate responses.

With gamification, you can bring the must-needed fun feature to your surveys. Let’s give a closure look at remarkable advantages for Gamifying a survey these days –

• Boost Response Rates

Without a doubt, people are obviously more attracted to give their input or time to any interactive process as long as it claims to be something they will enjoy.

Let’s take an instance – “Pay Fun Game” is surely much more appealing than “Fill Out This Survey”. Isn’t, it right? You’ll probably go for a former option. Most of us already get sufficient for completing documents of numerous kinds.

While there are always some individuals who love to share their opinions, you’ll explore that gamifying your survey can bring a remarkable number of other respondents. Most probably, you can expect to discover at least 15% higher response rates when switching to today’s innovative and modern solution- survey gamification.

• Faster Responses

Making participants of surveys agree to fill out a survey is a triumph in itself, but making them complete the whole survey is another more difficult challenge. If you’ve mentioned no time requirement to complete a survey, then respondents may probably complete it in their free time, unless they’re quite motivated by whatever incentive or reward you have promised to them after completion.  Here’s the thing – the longer it takes to get your surveys complete, the more time gets wasted before that data can eventually be analyzed and use.

On the other hand, survey gamification can offer your participants a motivation that makes them moving forward. In short, gamify your world can benefit you in the long-run.

• More Precise Data

Often, people feel like they’re going through roller-coaster when completing a survey. It may happen with you too. In fact, it’s quite common to feel indifferent or dissociated from survey questions, particularly if they have nothing to do with your daily routine. Respondents or participants who can’t make a connection with the questions are unlikely to give the most precise answers.

On the other hand, turning your survey into a game can bring a change.

In a survey, you can ask participants to imagine themselves as the CEO of a multi-national firm tasked with picking between two new products for the next launch. You’ll surely see the participants get more involved with your questions and think harder to provide an accurate answer.

• More Enjoyable Experience

When it comes to data-gathering tasks, enjoyability plays an important role. Gamifying your surveys offers greater overall enjoyability to your respondents. When you provide an enjoyable experience, you enhance your chances of bringing some of the same respondents back for your future surveys.

Most importantly, a greater enjoyable experience also leaves your respondents with a good impression of your business, brand or origination. Therefore, survey gamification can become one of your strong marketing techniques for your business.

Ready to Gamify Your Survey? Get Help from Surveys with Games Digital Spinning Wheel Game

Here at Surveys With Games, we utilize editor and gamification engine or system productizes behavior directing digital engagement technique for survey designers as well as marketers.

• Create -With the help of our innovative marketing tools, event marketers can now easily create engaging custom branded surveys with gamification.
• Engage – Our tested crowd engagement processes will help you boost leads as well as sales for your business or brand.
• Capture– It’s now possible to engage mobile-ready surveys with games for your smartphones including Apple and Android tablets.
• Measure – You can have a better understanding of results either through summary reports or one-click via the detail.

With Surveys With Games, you can get access to an inclusive cloud-based software solution that lets you create simple yet appealing data capture campaigns in the app form. You can download your campaign to your tablet, engage, and gather data, sync with our cloud server and saving your entire data in one secure and safe place.

If you’re wondering what makes us different from others, then it is none other than “Gamification” Digital Spinning Wheel. With this innovative approach, you can make a difference in your next trade activation or show. One thing is for sure that Surveys With Games has something for everyone – small business, event marketers and event organizers.

To know more about Surveys With Games, visit www.surveyswithgames.com and get familiar with how we can help you thrive in your business.

Surveys With Games – A New Style Of Mobile Data Capture